What is IASH Australia and why does it exist?

The Internet Advertising Sales Houses of Australia (IASH Australia) was founded to police the activities of sales houses and encourage best practice.

Established in 2009, it exists to promote the real benefits of the online advertising network business model, and reinforces the need for best practice among these organisations via the adoption of an effective Code of Conduct.

IASH Australia is a symbol of trust and transparency launched to provide confidence and reassurance to advertisers and agencies. The independent audit, conducted by the ABC, is an important step in ensuring robust processes for sales houses.