IASH Australia Investigates Media Allegations

Wednesday 23 November 2011: The Internet Advertising Sales Houses of Australia (IASH Australia) will review whether a member has breached the Code of Conduct following a report in the press that display ads targeting Australian users were being carried by potentially inappropriate sites for their brands.

The article which appeared on Friday November 18, 2011 also referred to a number of other incidents which did not relate to any IASH Australia member but were the result of actions by other providers.

Andrew Lockwood, IASH Australia President and founder and managing director of PostClick said: "Advertisers and media buyers can remain assured of the integrity of ads served by IASH members and the organisation's commitment to upholding its Code of Conduct."

The Code of Conduct outlines how IASH Members must define and manage their inventory according to defined classifications, ensuring that it is clear of any ‘barred' inventory, complete site vetting and implement IASH approved terms and conditions for partner sites.

A further article which appeared on Tuesday November 23, 2011 mistakenly reported that Google sites were ‘IASH compliant'. Google is not and has never been a member of IASH Australia.

IASH Australia delivers audited proof of compliance to the industry agreed Code of Conduct giving those buying, selling or brokering internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

The Code of Conduct is enforced through audits conducted by the Audit Bureau of Circulations and only those IASH Australia Members who have passed the Audit can claim membership to IASH Australia.

About IASH Australia
IASH Australia, founded in 2009, exists to encourage best practice among online advertising sales houses through the adoption of an effective Code of Conduct. IASH Australia also exists to promote the real benefits of the online advertising network and ad sales houses business model.
IASH Australia members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

Media Contact:
Andrew Lockwood
02 8235 8910