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IASH Australia releases first ad sales house sector report on online advertising
Report reveals strong growth in first half of 2011 reporting $39.8million
October 27, 2011. IASH Australia releases first report on online advertising spend in Australia covered by ad networks and sales houses revealing $39.8 million spent in general display, email and video based advertising for first 6-months of 2011.
Thursday October 27, 2011. Internet Advertising Sales Houses of Australia (IASH Australia) has released the first report on online advertising spend in Australia covered by its online ad networks and sales houses, including revenue covering general display, email and video based advertising.
The report released by IASH Australia members AD2ONE Group, Adconion, Digital Network Sales, Gorilla Nation Media Australia, JEMM Group, Max Interactive, PostClick, 3D Interactive, Tribal Fusion and Valued Interactive Media reveals that online advertising spend for the first six-months of 2011 was $39.8 million.
The release covering the ad sales house sector identifies strong growth in Display Advertising reporting an increase of 17% from Q1 to Q2, with Q1 reported at $18.1million and Q2 reported at $21.7million.
The report also covers video based advertising in this sector highlighting its strong contribution to overall ad spend growth with 32.6% growth in the half-year, representing a contribution of 12.9% of overall Display Advertising revenues.
Based on the IAB Australia's Online Advertising Expenditure Report* which reported Display Advertising for the first six-months of 2011 at $161,750,000, IASH Australia's $39.8 million in the same period represented 13.6% of Display Advertising market.
Andrew Lockwood, IASH Australia's President and Managing Director of PostClick commented ‘the release of this data adds richness and context to information currently available about the online marketplace and indicates the maturity and importance of a sector that contributes strong revenue growth'
He added ‘that there is an increasing awareness of the diversity amongst ad networks and sales houses and that as a sector of the online display advertising eco-system they continue to thrive despite increasingly adverse market conditions.'
The IASH Australia release will continue on a half-yearly basis covering Display Advertising with separate reporting of video advertising.
IASH Australia is the non-profit industry association established to regulate the activities of ad networks and ad sales houses in Australia. Its Code of Conduct gives those buying, selling or brokering internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order. It also provides a formal framework for best practice for IASH Australia members to follow when dealing with advertisers, agencies, ad networks and ad sales houses and site owners.
For further information please contact: IASH Australia President - Andrew Lockwood, Managing Director, PostClick on 02 8235 8910.
* IAB Online Advertising Expenditure Report, August 2011, prepared by Pricewaterhouse Coopers
