IASH Australia accredits 9 companies with completion of Phase One audits conducted by the ABC

Monday October 4, 2010 - Internet Advertising Sales Houses of Australia (IASH Australia) have announced the nine companies that passed the phase one audit conducted by the ABC, establishing their inventory as IASH Australia compliant.  The IASH Australia members who have achieved phase one accreditation are: AD2ONE Group, Adconion, Digital Network Sales, Gorilla Nation Media Australia, Max Interactive, PostClick, 3D Interactive, Tribal Fusion and Valued Interactive Media.

With the successful completion of the first phase of audits IASH Australia will partner with the Media Federation of Australia (MFA) and the ABC to deliver an Australia-wide education campaign for media buyers. The aim of the education campaign is to help media buyers understand the IASH Australia accreditation process, the inventory classifications and how IASH Australia provides greater protection for advertisers and to encourage preference for ad networks and ad sales houses that are IASH Australia accredited.

Phil Duffield, IASH Australia’s President and Managing Director of AD2ONE Group was proud of the important milestone that IASH Australia had reached, “The voluntary membership to IASH Australia and compliance to the Code of Conduct is proof of the industry’s maturity and sets an accepted standard for all participants to be benchmarked against. IASH Australia members have affirmed their commitment to providing brand safe environments for their clients by becoming accredited.”

Duffield highlighted the MFA’s endorsement of IASH Australia’s Code of Conduct and audit process, “The MFA’s support for this process and endorsement of accredited ad networks and ad sales houses proves the value of self-regulation. IASH Australia is the symbol of trust and transparency providing confidence and reassurance to advertisers and publishers.”  

Kerry Field, MFA’s Digital Sub-Committee Chair and Partner, Innovation for Mindshare congratulated the 10 IASH Australia members that had completed phase one of the audit process. “The MFA is looking forward to working more closely with IASH Australia accredited ad networks and ad sales houses. The MFA has been an enthusiastic and active supporter in the development process for this important breakthrough. The MFA endorses IASH Australia members’ commitment to provide transparency and confidence to those who use ad networks and ad sales houses.”

Since IASH Australia was founded in August 2009, the ABC has worked closely with members and the MFA to deliver this significant achievement for online media in Australia.

Paul Dovas, CEO of the ABC applauded the achievement of IASH Australia in setting this standard adding greater credibility and transparency for advertisers and media buyers. “The ABC has a long history of working with advertisers, media buyers and media providers to develop credible and trusted standards for audited media.”

Dovas continued “IASH Australia members have set a new benchmark and standard for this media sector with the commitment to self-regulation and third party audit. The IASH Australia Code of Conduct developed in partnership with the ABC, through consensus and industry agreement is a fantastic achievement.”

Phase one of the audit process establishes that IASH Australia members have taken the appropriate steps for defining and managing their inventory list in accordance with the Code of Conduct classifications and that it was clear of any ‘barred’ inventory which is disqualified under the code.  



Phase Two of the audit process is expected to be completed by November 30, 2010 and will verify the ability of media buyers to elect IASH Australia approved inventory in the insertion order process when dealing with IASH Australia members. The IASH Australia Code of Conduct audit aims to ensure that local ad networks and ad sales houses are not representing sites that may jeopardise brands or are considered unacceptable.  The ABC will continue to audit IASH Australia members adherence to the Code of Conduct.  

IASH Australia is the non-profit industry association established to regulate the activities of ad networks and ad sales houses in Australia. Its Code of Conduct gives those buying, selling or brokering internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order. It also provides a formal framework for best practice for IASH Australia members to follow when dealing with advertisers, agencies, ad networks and ad sales houses and site owners.


About IASH Australia
IASH Australia, founded in 2009, exists to encourage best practice among online advertising sales houses through the adoption of an effective Code of Conduct. IASH Australia also exists to promote the real benefits of the online advertising network and ad sales houses business model.

IASH Australia members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

About the ABC, founding member of the IFABC
The Audit Bureau of Circulations (ABC), founded and governed by a tripartite group of Publishers, Advertisers and Advertising Agency members in 1932, is a non-profit industry organisation created to ensure independent verification of paid circulation. The ABC is a founding member of the International Federation of Audit Bureaux of Circulations (www.ifabc.org)

For further information please contact: IASH Australia President - Phil Duffield, Managing Director, AD2ONE Group on 61 (0)2 8667 5800 or Heather Craven, Marketing Director, ABC on 61 (0)2 8912 6001.